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Meet the Navy SEAL leading the fight against ISIS messaging

As the Islamic State, ISIS or Daesh, continues to lose territory in Iraq and Syria, it’s their next act that most concerns Michael Lumpkin, the Obama administration’s new counter-propaganda czar. “What I fear is that Daesh, once it’s constrained on the battlespace, it will rebrand itself as something else. And then we have to be […]

Patrick Tucker reports for DefenseOne:

As the Islamic State, ISIS or Daesh, continues to lose territory in Iraq and Syria, it’s their next act that most concerns Michael Lumpkin, the Obama administration’s new counter-propaganda czar.

“What I fear is that Daesh, once it’s constrained on the battlespace, it will rebrand itself as something else. And then we have to be ready for that,” Lumpkin, told Defense One in an interview at the State Department. “but not two years after.”

Lumpkin is referring to the State Department’s slow-to-launch campaign to fight ISIS’s robust online messaging campaign he was called in to turn into something, well better.