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Social Media Field Manual: The Iraqi Ministry of Defense Learned to Take the War to Facebook

Since the Islamic State (ISIS) swept through northern Iraq in the summer of 2014, many observers have examined efforts by the Iraqi Ministry of Defense (MoD) and Security Forces (ISF) to learn and adapt. Such conversations typically revolve around battlefield inputs and effects—the number of recruits, training programs, soldier skills, and territorial gains--and have generally concluded that […]

Caroline Bechtel writes for Small Wars Journal:

Since the Islamic State (ISIS) swept through northern Iraq in the summer of 2014, many observers have examined efforts by the Iraqi Ministry of Defense (MoD) and Security Forces (ISF) to learn and adapt. Such conversations typically revolve around battlefield inputs and effects—the number of recruits, training programs, soldier skills, and territorial gains--and have generally concluded that while the ISF has improved in terms of combat lethality, the force must work still to professionalize. Few, however, have discussed the Iraqi government’s efforts to adapt in the digital domain. But the Iraqi MoD’s presence on social media--and Facebook in particular--has been a crucial element of its military learning process since 2014. This adaptation demonstrates that the MoD has co-opted one of its enemy’s most valuable weapons: social media.